Dr Pepper Snapple Group announced it has reached an agreement with Buffalo Wild Wings to bring Dr Pepper to the fountain at all Buffalo Wild Wings locations across the country.
Currently available on a regional basis, Dr Pepper will be poured at all Buffalo Wild Wings locations beginning in 2014.
“Our guests gravitate to bold flavors, which makes Dr Pepper a great pairing with our flavorful wings and other unique menu offerings,” says Sally Smith, CEO and president of Buffalo Wild Wings. “Like Dr Pepper, Buffalo Wild Wings also has strong equity with sports fans, including the college football fanatics who pack our restaurants on game days.”
Smith added that DPS’s leadership in the mixer category—through brands such as Rose’s, Mr & Mrs T and Margaritaville—could present opportunities to create signature cocktails at Buffalo Wild Wings down the road. Currently, Rose’s cocktail mixers are available in select Buffalo Wild Wings locations.
“Buffalo Wild Wings provides a fun and energetic environment for its fans, who enjoy great food and beverages while following their favorite teams,” says Scott Johnson, senior vice president of fountain foodservice sales for DPS. “We are looking forward to working with them on programs to bring new value to their guests’ experience from the dining room to the bar.”
Dr Pepper will be fully installed throughout the Buffalo Wild Wings system by mid-2014.