Woodchuck Hard Cider, one of the top selling hard ciders in the United States, is introducing 16-ounce cans of its flagship Amber cider to the market.
12-ounce Amber cans first rolled off the line in 2012. That package has seen growth of 42 percent over the last year as consumers venture outdoors with the Amber can in hand. Those same consumers have called for a larger format can and Woodchuck is once again answering the call.
“The Amber can has been a great success for us. It allows for our cider to be available no matter the circumstance,” says Woodchuck president and CEO Bret Williams. “The cider category is rapidly growing and to be able to offer fans a 16-ounce version of our classic red Woodchuck can is really exciting.”
The new Woodchuck Amber 16-ounce cans are shipping now and will be in stores in the coming weeks. It will be sold in a 4-pack as well as single cans and will be targeted to the convenience channel, one of the category’s biggest growth opportunity segments.