September 11-15, 2017

Sidney Frank Gets Exclusive Sortilege Deal

Sidney Frank Importing Company, Inc., and Spirits by Maison des Futailles L.P. of Montreal, Canada jointly announced that Sidney Frank Importing Company, Inc. has become the exclusive importer and distributor of Sortilege in the United States, effective immediately. Sortilege, meaning "magic spell,'' is a blend of Canadian rye whisky and pure maple syrup. Created from the richness and authenticity of the Quebec countryside, the liqueur follows a traditional recipe that balances the heady strength of Canadian whisky and the rich, golden flavor of all-natural maple syrup.

The idea of combining whisky and maple syrup has been around in Canada for hundreds of years, though Mondia Alliance has refined the process to harmonize the two ingredients. The maple syrup in Sortilege is classified as Canada #1 – Extra Clear, the highest grade of maple syrup recognized as a natural, high-quality authentic product containing no colorings or additives. This syrup is blended with real Canadian whiskey that has been distilled to the highest standards using only 100 percent rye grain and aged in hand-selected white oak barrels for a minimum of three years resulting in a smooth finish.

"We are proud to add Sortilege, Canada's best-selling maple spirit, to our portfolio of premium brands as there is an increasing demand for maple flavored spirits from US consumers," says Bill Henderson, executive vice President of marketing at Sidney Frank Importing Company, Inc. "Sortilege has seen early success largely due to the brand's use of pure maple syrup while many others are using artificial flavoring. We are excited to build on this momentum by leveraging the power of our sales force and the strength of our distributer and broker network across the nation."

"We have long admired Sidney Frank Importing Company for their forward-thinking approach to building premium brands along with their powerful route-to market strategies. We are thrilled to partner with them as we expand Sortilege's presence into the United States," says Sylvain Fontaine, senior VP sales and marketing at Spirits by Maison des Futailles L.P.

Bottled at 60-proof, Sortilege is best enjoyed neat or on the rocks and available in a 375ml size with a suggested retail price of $19.99.

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