September 11-15, 2017
Category: Ingredients

Zevia Says First Major Soda to Use Monk Fruit

Zevia recently announced the roll-out of its new sweetening system called "SweetSmart," which includes monk fruit as a secondary sweetener, in addition to the purest stevia ever used in a beverage (Reb A 99%, up from 97%).  
The company says this will make Zevia the first top 100 diet soda to use monk fruit (Zevia is #14 in US supermarkets for Low/Zero Calorie CSD in the past 12 weeks). 
Zevia holds 78% of the naturally-sweetened US soda segment and is available in 16,000 stores, including Target, Kroger, Safeway and Whole Foods. 
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