September 11-15, 2017

New Belgium to Open Alabama Early 2014

New Belgium Brewing will begin distributing beer throughout Alabama as of January 27th, 2014.  The “Yellowhammer” state will be New Belgium’s 36th state of distribution. Initial offerings include Fat Tire, Ranger IPA, Spring Blonde (seasonal), Snapshot Wheat, Shift, Trippel and the Lips of Faith series. The rollout will feature 12-oz and 22-oz bottles, 12-oz cans and draft.
New Belgium is partnering with:
            Supreme Beverage (Miller/Coors) Northern AL
            Gulf Distributing (Miller/Coors) South Western AL
            Allstate Beverage (Miller Coors) South Central AL
            Premium Beverage (Miller/Coors) East Central AL
“We interviewed a lot of great wholesalers in the area and we’re very excited about where we’ve landed,“ said New Belgium’s Southeast Regional Sales Director, Jeff Sipes. “We look forward to making new friends, learning new things and contributing to Alabama’s thriving beer and food scene. “
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