Category: Packaging

Sensory Marketing Conference Debuts in June

ScentWorld Events, LLC announced today that its global showcase event, ScentWorld 2014, will take place June 12-13, 2014 at the Metropolitan Pavilion in the fashionable Chelsea neighborhood of New York City.
 
ScentWorld 2014 is the world's premier sensory marketing event bringing together top industry thought leaders and seasoned brand executives, sharing the latest sensory research, technology, case studies and proven strategies to leverage the senses to increase sales, customer loyalty and brand awareness.
 
ScentWorld also boasts a lively expo area where the top scent marketing solution providers, point-of-sale display companies, printing companies, packaging design and other innovative exhibitors can show their products and interact one-on-one with buyers from major brands.
 
Brands that have attended or will be attending ScentWorld include Proctor & Gamble, SC Johnson, Victoria's Secret, Lord & Taylor, Lincoln-Ford, NBCUniversal, DayNa Decker, Anheuser-Busch, Hilton, Pepsico, Givaudan, Yankee Candle, IFF, Symrise, Sephora, Sears, KMart, Kraft Foods, Aveda and Coty Beauty.
 
Some of ScentWorld's featured speakers include:  
 
Kristopher Beck, Director of Product Development, Hilton Worldwide – Mr. Beck will talk about Hilton's innovative and brand specific applications of scent for branding, mood enhancement and malodor management, and how customers have responded.
 
Keven Callahan, Director of Merchandising, NBCUniversal – Mr. Callahan will share how Universal Studios utilizes sensory marketing in its retail stores, and its impact on revenue.
 
Simon Harrop, CEO and Co-founder of BrandSense Agency – Mr. Harrop will be doing an interactive sensory branding workshop where brands chosen from among attendees are analyzed for how well they express brand promises and connect to customers through the senses and are given valuable suggestions.
 
"ScentWorld celebrates its 5th anniversary and with the ever increasing rise in the awareness and adoption of sensory marketing, we expect ScentWorld 2014 to be more important and relevant than ever to the growing number of major brands and businesses that are planning to attend," said Caroline Fabrigas, President of ScentWorld Events LLC. Created by the late Harald H. Vogt in 2008, ScentWorld has rapidly grown from its origin as the first industry insider event for marketing through the senses to the largest global scent and sensory marketing forum for business today.
 
ScentWorld attendees come from all over the world, and from a variety of industries such as hospitality, retail, healthcare, fragrance, packaging, point of sale design, real estate and branding. Sponsorship opportunities and exhibitor spaces are now open.
 
About ScentWorld, LLC:
 
ScentWorld is the preeminent global scent and sensory marketing conference.  It features two days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas.  Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies. For more information on ScentWorld, visit http://www.scentmarketing.org/events/.
 
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