September 11-15, 2017

Tequila Avion Launches Luxury Line Extension

Tequila Avión ha announced the launch of Avión Reserva 44 extra añejo tequila, hand-bottled in limited batches and filled into a fire-polished, luxurious crystal bottle. Only 744 cases will be available worldwide and the brand will unveil the first 150 select cases of Reserva 44 just in time for the holiday gift-giving season. 

Avión Reserva 44 is crafted in the highlands town of Jesus Maria, Mexico. Avión agave is hand-selected and estate-grown at 7,000 feet above sea level. Slow roasted in brick ovens for 72 hours, the Avión agave is distilled and filtered through Avión’s proprietary ultra-slow filtration method, where it is then aged for 43 months in oak barrels to create a smooth and balanced finish. The final step for Avión Reserva 44 is aging the liquid for an additional month in specially selected petite barrels, which are rotated daily. It is during this intensive process, the brand says, that Reserva 44 takes on its rich, complex character. The liquid is then hand-filled into a fire polished crystal bottle, hand numbered and individually signed by Founder, Ken Austin.  Reserva 44 is then enclosed in a  luxury gift box and shipped in a wooden crate. 

“I’ve waited and waited to release Avión Reserva 44. Years ago, I reserved specific batches of our tequila to be placed into the Reserva 44 barrels and have closely watched their progression,” says Ken Austin, Founder and Chairman. “This release is the culmination of our bespoke tequila process. Reserva 44 is a spirit that the most demanding of tequila connoisseurs and single malt scotch drinkers will fully appreciate.”

Jenna Fagnan, president of Tequila Avión, says, “Tequila Avión has become the fastest growing ultra-premium tequila on the market and it’s due to Ken’s unwavering dedication to always push traditional tequila rules and never settling until all previous limits have been surpassed. Avión  Reserva 44 once again reminds us of why Avión was voted the world’s best tasting tequila.” 
Avión Reserva 44 is 80 proof and is available in 750ml fire polished crystal bottles (SRP - $150.00). It is best enjoyed neat at room temperature or with a single cube of ice.
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