Xyience Xenergy has entered a new partnership with Capital Distributing, LLC that will offer access to more than 1,800 retail doors within the eight counties in the Oklahoma City metro that the distributor serves.
The agreement includes all eight of Xyience Xenergy’s flavors as well as the complete collection of Xyience’s non-carbonated beverages Xenergy + Tea, Lemonade and Hydration. Xyience’s relationship with Capital means the brand can secure retail shelf space in convenience retailers including Circle K and On Cue and in grocery stores like Buy for Less, Crest Foods and Homeland.
Xyience says it has experienced "tremendous success" in other areas of Oklahoma like Tulsa thanks to its distribution partnership with Love Bottling Company, which has offered the brand exposure in leading retailers such as Buy for Less, Homeland and Reasor’s Grocery.
“It’s clear that the leadership team at Capital is committed to building and growing brands so this is a very exciting relationship for Xyience,” said Reuben Rios, Xyience vice president of U.S. sales. “We have been very impressed with the emphasis both of our Oklahoma partners place on building solid relationships with their retailers and the brands in their portfolios. The commitment to solid, long-term relationships is a crucial ingredient to a successful future.”