Ecolean will begin 2014 with the launch of what it calls an innovative, transparent, aseptic package solution. The package is called Ecolean Air Aseptic Clear, and with its transparency and light weight the company says it will create a unique position on the market.
The new package, Ecolean Air Aseptic Clear, makes the product visible for the consumer. It is a one of a kind transparent and aseptic package, says the company, which gives it a unique position on the market. Suitable contents are all non-carbonated soft drinks like lemonade and ice tea. Thanks to the combination of transparency and great printability, the producer can decide how much to show of the product.
“Ecolean Air Aseptic Clear is a fresh and inviting package with low environmental impact. It is clearly a great opportunity for our customers to differentiate and let their products stand out on store shelves” says Peter Nilsson, CEO at Ecolean.
As with all Ecolean packages, Ecolean Air Aseptic Clear is lightweight and has a low environmental impact. Once emptied it becomes flat as an envelope, which means less waste volume.
Ecolean Air Aseptic Clear is available in 200 and 250 ml and will be launched during the first quarter of 2014.