Bai Brands, makers of Bai 5, a line of all-natural, five-calorie, antioxidant-infused beverages, and Dr Pepper Snapple Group have announced a major distribution agreement.
Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.
“Every day we get phone calls and letters from consumers in cities where Bai is not yet on the shelf, asking for the product,” ays Ben Weiss, Founder and CEO Bai Brands. “Our relationship with Dr Pepper Snapple Group will allow us to rapidly roll-out Bai to new markets and into the hands of those consumers.”
“We have tested the Bai brand in select markets with great success over the last several quarters,” says Jeff Conrad, Vice President of Market Development for DPS. “There is no question that Bai fits exceedingly well with our portfolio of leading brands, and we expect this new choice to be very well received by consumers from coast to coast.”
Recent new marquee retailers which will be serviced by Bai and Dr Pepper Snapple Group include market-leaders such as Jewel-Osco, Stop & Shop, Duane Reade and Safeway, plus more than 100 additional Costco stores throughout the country.
“Over many years, DPS has expertly assembled what we feel is the most competitive route to market for beverages in this country,” says Ken Kurtz, President of Bai Brands. “The great taste, all natural ingredients and use of the coffeefruit as a source of antioxidants are driving strong consumer demand for Bai, and so we are very pleased to work with DPS to complete our national distribution footprint.”