Essentia Water has announced distribution partnerships with two leading U.S. grocery retailers, Delhaize America and H-E-B that will greatly increase the brand’s retail presence in Northeast, Mid-Atlantic and Southeast regions.
Delhaize’s Food Lion and Hannaford Supermarkets add approximately 1,300 stores to Essentia’s retail roster. Both will carry all three of Essentia’s single-serve bottles in their mainstream water aisles. Essentia’s 20-ounce single serve bottles will appear in approximately 400 coolers.
In Texas, Essentia’s 1-liter single serve and multi-packs are now offered in the mainstream water aisle of more than 140 H-E-B stores. In addition to increased distribution, both relationships offer Essentia greater exposure by positioning the brand’s electrolyte-enhanced, super hydrating alkaline water in the retailers’ high traffic zones.
“Our relationship grocery industry leaders such as Food Lion, Hannaford and H-E-B is a testament to our brand’s ever growing consumer acceptance,” says Ken Uptain, Essentia’s president and CEO. “We built a very strong foundation for our brand in the natural channel and that momentum is carrying over into the grocery channel. We’re looking forward to long and successful relationships with our new partners.”
Essentia is outpacing its category’s growth and is on track to book its 10th consecutive year of revenue growth.