Spirits producer JEM Beverage Company continues to expand its markets across the U.S., most recently signing with Bonanza Beverage in Las Vegas. Founded in early 2011 JEM's products—which include Southern Sun Vodka, Stingray Spiced Rum, Red River Whiskey and Western Sun Vodka—now are being sold in nine states across the United States with its expansion into another critical market, Nevada.
“Bonanza Beverage...is a perfect fit for our portfolio of products," says John Straits, co-owner of JEM Beverage Co. "I have worked with them in the past and they are a team of constant professionals with an outstanding track record of executing against brand strategies and over-delivering against expectations.”
Bonanza Beverage says it is pleased to be jumping back into the spirits business after originally starting as a spirits distributor in 1957. Bill Gialketsis, vice president of Bonanza Beverage says, “We are excited to be back in the spirits business after all these years as it gives us another avenue to drive distributor profitability in an arena in which we currently don’t compete in."
Adds Kevin Flynn, general manager of Bonanza Beverage, “The JEM Beverage Co spirits line-up of quality products at affordable prices makes it easy for a beer distributor to get into the spirits business.”