September 11-15, 2017

Activate Expands East Coast Distribution

Activate Drinks has announced expanded distribution to leading East Coast grocery retailers, Stop & Shop and Shaw’s, less than a year after the brand entered the East Coast market.

The nutrient-enhanced water that keeps vitamins fresh in its patented twist cap will be available in 400 Stop & Shop locations and positioned in the enhanced beverage section of the store beginning in November 2013. Stop & Shop will carry six varieties within the Activate portfolio, including Activate Beauty: Exotic Berry, Activate Defy: Pomegranate Blue, Activate Defend: Orange, Activate Charged: Grape and Lemon Lime and Activate Balance: Fruit Punch.

To couple the news of Stop & Shop coming on board, Activate Drinks will also be available in 148 Shaw’s grocery stores throughout the Northeast. Stop & Shop and Shaw’s “make up 30 percent of the total US Food Stores in the Northeast Region,” according to a Nielsen report.

Activate Drinks has been available to shoppers at Market Basket in the New England area for the past year and continues to experience double-digit growth in additional points of distribution throughout the New York Metro Market, the company says.

“Activate Drinks has seen great success on the East Coast since its debut in January, and the expansion into Stop & Shop, Shaw’s and Market Basket is an amazing next step for the brand,” saysReza Mirza, President of ACTIVATE Drinks. “This new distribution will certainly increase our efforts to make Activate Drinks a household name, and we look forward to the brand’s continued expansion throughout the country.”


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