Peroni Nastro Azzurro also will debut a limited-edition package design in honor of its 50th Anniversary, featuring the beer’s iconic symbol—the Blue Ribbon. The brand’s name, Nastro Azzurro, comes from the Italian words for “Blue Ribbon”—the name of the prize given to the ship that crossed the Atlantic in the shortest time. The beer was given this name in honor of the SS Rex, the only Italian ship to have received the award, as a symbol of the beer’s premium quality and distinction.
"When it comes to passion for life and effortless style, nobody does it better than the Italians,” says Ryan Verschoor, US Brand Director of Peroni Nastro Azzurro. “Peroni is proud to celebrate 50 years of ‘Italian Style’ and 50 years of bringing the world’s number one premium Italian lager to stylish beer drinkers around the globe.”
Peroni Nastro Azzuro, brand managers say, will enter its next 50 years with a continued commitment to producing a beer of the highest quality with a touch of Italian style. As one of Italy’s leading style brands, Peroni Nastro Azzurro will continue its long-standing tradition of supporting the world’s most prominent and up-and-coming artists across fashion, art and culture.