Preceded by the type of fanfare, mystery and intrigue reserved for the Seven Kingdoms of Westeros, Cooperstown, N.Y.'s Brewery Ommegang finally revealed on night one (Thursday) of the Great American Beer Festival (GABF) what the latest addition of its Game of Thrones line would be.
Fire and Blood Red Ale will be the third offering in the line officially licensed by HBO to tie-in with its hit series based on George R.R. Martin's epic "A Song of Ice & Fire" book series. It follows the original release in spring 2013, Iron Throne Blonde Ale, and Take the Black Stout (currently available) and will debut through Ommegang's nationwide distributor network in spring 2014, coinciding with "Game of Thrones" fourth season on HBO.
Fire and Blood Red is inspired by House Targaryen, from which heroine Danaerys descends. Ommegang offered GABF attendees a sneak peek at the brew's artwork, which incorporates Danaerys' three dragons: Drogon, Rhaegal and Visarion.
The brewery brought out some brothers of the Night's Watch on Thursday to help promote the upcoming launch.