September 11-15, 2017

Sam Adams Unveils Cold Snap

As consumers continue to enjoy the range of autumn beers on the market, Boston Beer founder and brewer Jim Koch's mind was on early spring as he unveiled the company's next limited-time offering for the first quarter of 2014 at a brunch in Denver on Friday during the Great American Beer Festival.

Samuel Adams Cold Snap, the brand's spring 2014 release, is a Belgian-style white ale combining wheat with a blend of exotic fruits and spring spices. It's designed as a bridge brew between the fuller, warming beers of winter and the light and freshing ones popular in the summer.

Cold Snap is a medium-bodied, 5.3 percent alcohol-by-volume (ABV) ale with spicy notes. The company recommends pairing the brew with lighter dishes like sushi and smoked salmon. Additionally, the wheat and smooth maltiness offer a counterpoint to spicier cuisines like Indian and Thai.

The beer will be available nationwide from January through mid-March for a suggested retail price of $7.99-$9.99 and in 12 packs of bottles and cans for $14.99-$17.99.

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