Xyience Xenergy, the official energy drink of the UFC, announces that it is launching a limited edition collector can featuring Ronda Rousey, UFC women’s bantamweight champion and XYIENCE team athlete. Her image will appear on the packaging of Xenergy Cherry Lime, one of the brand’s best-selling flavors. The can will be unveiled on Oct. 12 at Xyience’s booth #3247 the 2013 NACS Show that is being held at the Georgia World Congress Center in Atlanta, Ga. The cans will be available at XYIENCE retailers nationwide starting Nov. 1 through Dec. 31, 2013. The timing coincides with the excitement leading up to Rousey’s second UFC fight, UFC 168: Weidman vs. Silva 2 on Saturday, Dec. 28 in Las Vegas. Facing Miesha Tate as the co-main event, this will be the second time that Rousey (7-0-0) will defend her title in the UFC.
“Ronda embodies the spirit of our brand: Power to Win. She is an articulate and inspiring athlete who resonates with our growing consumer audience, ” says John Lennon, Xyience’s president, noting that approximately one-third of XYIENCE Xenergy consumers are women. “According to our consumer research, females prefer Xenergy for its superior flavor and the fact that it is sugar- and calorie-free.”
An Olympic bronze medalist in judo, Rousey made history in November 2012 when the UFC announced that the former Strikeforce bantamweight champion would headline UFC 157: Rousey vs. Carmouche on February 23, 2013 in Anaheim, Calif. She became the first woman to defend her title in the UFC, and since then the California native has shot even further to stardom.