September 11-15, 2017

Seagram's Launches Red Berry Twisted Gin

Seagram's Gin today has announced the debut of Seagram’sd Red Berry Twisted Gin, the newest flavor to join Seagram’s burgeoning family flavors. This latest twisted flavor innovation offers the taste of ripe red raspberries combined with strawberries, tapping into the soaring popularity of the red berry adult beverage category.

font color="#212121" face="Arial">“The red berry flavor category is on fire with growth of over 30 percent,” notes Jennifer Pierdant, brand manager for Pernod Ricard USA. “It’s a natural flavor extension to our range of popular Seagram’s Twisted Gin flavors. Seagram’s Red Berry Twisted Gin provides adult consumers with a delicious on-trend beverage alternative at an attractive price point from a brand they trust.”

font color="#212121" face="Arial">Eye-catching POS materials including shelf strips, shelf talkers and posters will help dress up shelves and displays, stopping store traffic and encouraging trial of Seagram’s Red Berry Twisted Gin. The  lead cocktail –Berry Twist (recipe below)–is featured to entice consumers to enjoy the taste of Seagram’s Red Berry in cocktails at home on drinking occasions.

font color="#212121" face="Arial">Seagram’s Red Berry Twisted Gin (35 percent abv/ 70 proof) will be line priced with current Seagram’s Twisted Gins and will be available in 375ml, 750ml and 1.75L sizes.

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