NOHO has made an exclusive national distribution deal with the nation's leading wine and spirits distributor, Southern Wine and Spirits. The newest offering from NOHO, NOHO Gold, a premium lifestyle beverage mixer, will begin distribution in Phoenix, Miami, Southern California, Colorado and Las Vegas immediately.
"This is a historical deal for our company," says Jay Grdina, CEO of NOHO, Inc. "Partnering up with a powerhouse such as Southern Wine and Spirits will propel our brand to the next level. We will now have the ability to launch our NOHO Gold product throughout the 35 states in the SWS distribution network, which is unprecedented for growth, and a beverage company's dream."
Packaged in an 8.4 oz. aluminum gold can, NOHO Gold features a sparkling, light-ginger flavor that is caffeine free. It's designed as a healthy mixer alternative and comparable to NOHO's popular 2 oz. shot
"It has been a pleasure dealing with Southern Wine & Spirits," says Sean Stephenson, president of NOHO, Inc. "Their commitment to the brand has been phenomenal and being able to work such closely with a national distributor of this caliber is a game changer for us while proving the validity of our product."