XB, a new European flavored spirit has expanded its distribution into the Golden State. XB, which its brand owner describes as "the premium vodka cocktail inspired by the sexy, sophisticated lifestyle of the French Riviera," has added California to more than a dozen states where it is already distributed across the U.S.: Alabama, Connecticut, Florida, Georgia, Maine, Massachusetts, Nevada, New Hampshire, New Jersey, New York, Rhode Island, Tennessee, Vermont and Washington.
Among the top West Coast nightclubs, bars and hotels that now feature XB are such Los Angeles venues as Mondrian, W Hotel, Avantine, Hemingway’s Lounge, Roxbury, ShoreBar and Sound; The Curve Palm Springs Hotel & Resort; and such San Diego hotels as Hard Rock Hotel and The Keating and The Lafayette and clubs including Analog, Bassmnt, Fsix, Rich’s and Spin.
XB has already begun to gain traction in hotels, restaurants and clubs in other major markets including New York (Hotel Gansevoort, Arlington Club, Avra, Lavo, Ruse57, Tao), Miami (SLS South Beach, Thompson Ocean Drive, W South Beach, Katsuya, Quattro, Arkadia, Hyde Beach, LIV, Nikki Beach, The Wall) and Las Vegas (The Palms, Tropicana, Excalibur, Lavo, Tao, Bagatelle Beach, Hyde, Marquee, Moon).
“We’re incredibly excited about the momentum of this brand, which has struck a chord with consumers everywhere it’s debuted,” says XB National Sales Director Todd Infurna, previously integral to the launch of Jones Soda and Monster and Rockstar energy drinks. “It’s a delicious-tasting, high-end product that especially resonates with the upscale bar and club scene.”