As a combination of the premiumization phenomenon and the growth of craft distilling continue to accelerate, luxury wine marketer Terlato Wines has announced the creation of a new artisan spirits division.
Terlato is expanding its luxury portfolio with craft spirits as consumer interest in the category is growing at a fast pace. "The spirits business is evolving," said Terlato Wines CEO William A. Terlato. "It's starting to look a lot like the wine business, with mixologists, craft bartenders and consumers embracing a new category of small-production, hand-crafted, super-premium brands."
Terlato Wines' Artisan Spirits portfolio will include a selection of hand-crafted premium spirits from around the world. The portfolio will have a dedicated sales and marketing team in addition to Terlato's current Premier and Estate marketing and sales team. The portfolio will include gin, vodka, Scotch, Cognac, Tequila and rum, among others.
To launch its new Artisan Spirits division, Terlato Wines has entered into partnership with Birmingham, U.K.-based Langley Distillery's No. 8 gin, a super-premium London gin crafted from a proprietary recipe.
"Terlato is an ideal partner for our brand," said Mark Dawkins, co-founder of Langley's No. 8. "We hit it off right away, when we saw their brand-building expertise and passion for their brands. We're excited to have Terlato launch Langley's No. 8 in the States."