September 11-15, 2017

Johnnie Walker Launches Platinum Label

Johnnie Walker has announced the release of Johnnie Walker Platinum Label blended Scotch whisky, an 18-year-old offering inspired by a Walker family custom to craft exclusive Scotch whisky blends for private gatherings that were never sold.

Crafted from single malt and grain whiskies, each matured for a minimum of 18 years, Johnnie Walker Platinum Label is described by brand owner Diageo as "a complex, delicate, smoky blend harboring deep layers of flavor that perfectly balance the diverse character of the distilleries from which it came and the wooden casks in which it has rested."

"Since the days of John Walker, private blends have played an important role in the House of Walker. It's the smaller, exclusive settings and experiences that often produce the best memories," says master blender Jim Beveridge. "We blended Johnnie Walker Platinum Label as a whisky to be enjoyed responsibly during those treasured moments."

The recommended serve for Johnnie Walker Platinum Label is neat or with a few drops of distilled water. The water unlocks the richness of the preciously crafted 18-year old whisky and releases a range of aromas from tart tangerines to woody almonds.

"Johnnie Walker Platinum Label is the brand's biggest product launch since the introduction of Blue Label," says Brian Radics, director of Scotch whisky, Diageo. "It has been received extremely well globally. The quality of the liquid and the flavor of the whisky will continue to bolster our position as the world's leading Scotch whisky brand."

Johnnie Walker Platinum Label has a suggested retail price of $110.

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