HJOE Holdings, Inc., announced that it has appointed Jeff Jonke as executive vice president and general manager. Jonke will lead the growth and development of the company's signature brand, Hangover Joe’s Recovery, and the introduction of new proprietary offerings nationally across all channels.
“We feel very fortunate at this time to have been able to attract such a seasoned professional with Jeff’s background and experience," says HJOE CEO Michael Jaynes. "Mr. Jonke is an experienced leader and manager, well versed in all aspects of the beverage industry and maintains top relationships. Jeff has also been responsible for the successful launch of several brands in the functional beverage sector while with such notable companies as Hansen Beverage Company (Monster Energy, Rockstar Energy Drink, Jones Soda Company, Arizona Beverage Company and Boo Koo Beverage. It is for these reasons that we have selected Jeff Jonke to head our national growth initiative.”
“I am thrilled to be a part of the Wolf Pack”, says Jonke. “Joining HJOE offers great opportunities for growth of Hangover Joe’s Recovery and to build nationally on the success the brand has had since its introduction. I also look forward to the opportunities for new product development and national growth in the future. I am excited to be part of the team developing these new products which we will take to market over the next several months. HJOE is ready for explosive growth and I look forward to being a part of its future. “