This year, Kahlúa is extending the Holiday season with the September launch of Kahlúa Pumpkin Spice, followed by the October return of Kahlúa Peppermint Mocha, a winter classic that first debuted in the fall of 2010. They will be available for a limited time only.
Kahlúa Pumpkin Spice, featuring a seasonal twist of natural pumpkin and fragrant autumnal spices blended with 100 percent Arabica coffee and sugarcane rum, capitalizes on the growing popularity of pumpkin flavoring during the autumn months. “Pumpkin is a proven seasonal spirits flavor, growing 119% in 2012 and claiming the strongest seasonality among all holiday flavored spirits,” notes Michelle Sanders, brand director for the liqueur category at Pernod Ricard USA. “The combination of Kahlúa’s signature coffee taste with the distinct flavor of pumpkin and spice will inspire a range of new cocktails and coffee drinks to elevate any social gathering and drive incremental sales of higher margin Kahlúa at retail and on-premise.”
Kahlúa Peppermint Mocha combines Kahlúa with the cool bite of peppermint and the rich, indulgent taste of dark chocolate. “The result,” added Sanders, “is a seasonally inspired and superior-tasting coffee experience guaranteed to delight. Kahlúa Peppermint Mocha can be enjoyed neat, over ice or in favorite hot cocoa and coffee drinks.”
Kahlúa will support the launch of Pumpkin Spice and the return of Peppermint Mocha with retail and on-premise display and POS materials to draw consumer attention to the seasonal flavors. Bartenders and consumers alike can discover a range of delicious holiday inspired cocktail recipes online at www.kahlua.com.
Sanders concludes, “The September through December months are the most critical selling period for flavored liqueurs when sales can be as much as four times that of the balance of the year. Based on past years performance, we are confident that Kahlúa Peppermint Mocha, in combination with Kahlúa’s new Pumpkin Spice seasonal, will help drive retail sales and profits this holiday season.”
Kahlúa Pumpkin Spice is 20 percent alcohol by volume (40 Proof). It will be available in 750ml and on shelves from Sept. 1 through Dec. 31. Kahlúa Peppermint Mocha (20 percent ABV) will be available from Oct. 1 through Dec. 31. Both products will retail for a suggested price of $17.99/750ml.