The popularity of the Urban Bourbon Trail, coupled with the growth of Louisville's restaurant scene, has led the Louisville Convention & Visitors Bureau to expand the five-year-old tourism experience to 27 establishments.
35,000 copies of the new 94-page Passport are now available at each stop and at the Louisville Visitors Center (301 S. Fourth St., 40202). The passport identifies all 27 restaurants on neighborhood maps with its address, hours of operation, a short description and a suggested cocktail, along with space for notes. The booklet also includes instructions on how to use the Passport and pointers on how to taste bourbon.
Inspired by Kentucky's other favorite pastime, horseracing, Urban Bourbon Trail "Trailblazers" are invited to "pick six" stops, collecting unique stamps from each in order to be rewarded with a special gift that can be claimed at the Louisville Visitors Center (301 S. Fourth St., 40202).
There are two ways to collect stamps—pick up a Passport or download the app (iPhone or Android)—both are free. No matter which method is chosen, the participant earns the rank of official Bourbon Country Citizen and is awarded a special Urban Bourbon Trailblazer t-shirt and official Citizen of Bourbon Country certificate.
Trailblazers are encouraged to take their time enjoying Bourbon responsibly and must be 21 or older. The pace is entirely up to the participant as there is no time frame for completing the Passport.
Passports can be picked up at any of the stops on the Urban Bourbon Trail, Mint Julep Tours' store in retail row at the Galt House (140 N. 4th St., Suites Tower) or at the Louisville Visitors Center, located at 301 S. Fourth St., where Bourbon Country merchandise is available for purchase including the popular "Just Add Bourbon" line.