New Belgium Brewing has announced the latest in a rapid-fire string of new state/province openings. The next market to crack: Utah.
New Belgium Brewing has signed an agreement with eight distribution partners in Utah with plans to start selling beer in the state later this summer. The distributors, which are all part of the Anheuser-Busch InBev network, are General Distributing, Big Four Distributing, Wasatch Distributing, Tooele Beverage, Marty’s Distributing, C&H Distributing, Bald Eagle Distributing and Bowtie Beverage. Although the exact brands from New Belgium’s portfolio are still being determined, 12-oz. packages of Fat Tire will definitely be in the mix.
"We are really excited about some of the recent legislation in Utah that gives us the peace of mind we need to ensure the quality of our beers will be held to our high standards,” says New Belgium Brewing sales co-pilot, Brian Krueger. “Since we’re based in Colorado and share a border with our friends in Utah it only makes sense that we can now share a beer with them as well."
In addition to Utah, New Belgium will be opening in Florida today and recently announced plans to expand into Delaware (Aug. 19) and British Columbia (Sept. 9). Currently, New Belgium is in 31 states and the District of Columbia.