SK Energy Shots announced that Colin Kaepernick, quarterback for the San Francisco 49ers, has joined the brand as an ambassador. Kaepernick, who during the 2012 season led the 49ers to their first Super Bowl since 1994, will represent SK Energy in a national advertising campaign starting this July, which will include television commercials, billboards, radio spots, and social media engagement.
Kaepernick is quickly becoming a major figure in the NFL having led the 49ers to victory in the 2013 NFC Championship game against the Atlanta Falcons during his debut season and setting an NFL record for most rushing yards (181) by a quarterback during in his first playoff game.
“I always aim to be #1, so it made sense to partner up with the #1 Energy shot,” says Kaepernick. “I train hard even in the off season and I need an extra boost of good energy to get through my workouts. SK Energy shots help me log in those workouts on busy days so that I can stay on top of my game.”
SK Energy was named “#1 in Energy” for 2013 by Product of the Year USA. SK Energy shots are made with antioxidants, natural caffeine from green coffee beans, natural flavors and contain vitamins and antioxidants from green tea extract. SK Energy Shots have never contained controversial industry ingredients like taurine, guarana, and ginseng. And SK Energy Shots are certified by Informed Choice, an independent body that certifies the safety of consumer products for approved use by athletes.
SK also is known to be a socially responsible brand, having provided millions of meals to needy children worldwide since inception. Built into its DNA, SK Energy supports causes that combat poverty and childhood hunger with every purchase.
“SK Energy is all about spreading good energy from the inside-out—from its natural ingredients to the millions of meals we have provided thus far—and Colin fits in seamlessly with our brand,” says Chris Clarke, CEO of SK Energy. “Colin is a go-getter who not only cares deeply about his fitness and well-being, but also devotes time to helping others. We are so excited to have him on board and can’t wait to reveal his incredible campaign.”
SK Energy is currently available at over 40,000 locations nationwide, including Walgreens, CVS, 7-Eleven, GNC and Rite Aid.