September 11-15, 2017

Jack Daniel's Ready to Toast Troops for 20th Time

Heading back to one of the largest military installations in the world, the 20th Jack Daniel’s/USO “Toast to the Troops” Care Package Stuffing Party has been set for Fort Bragg, N.C., on August 8.    

Military spouses, USO volunteers and Jack Daniel’s employees and friends will stuff 7,500 care packages for troops serving overseas. Each care package will include a “toast” card—a personal message of support that has been collected by Jack Daniel’s and the USO for our troops.  

The return to Fort Bragg also marks a memorable return for 10-year Army veteran and country music superstar, Craig Morgan, who was stationed at the base during his military service. Morgan, who has participated in every Toast to the Troops event, will hold a free and open-to-the-public concert at the Fort Bragg Fairgrounds following the care package stuffing.

Toast to the Troops began in 2005 and 19 stuffing events have been held across the country delivering more than 172,000 Operation USO Care Packages to our troops serving overseas. The campaign last visited Fort Bragg in 2008. In addition to the toast card message of support, the packages include items requested by service members, such as prepaid international calling cards, toiletries, sunscreen, playing cards, disposable cameras and snacks.

“We’re so proud to be able to bring our Toast to the Troops event back to Fort Bragg and look forward to honoring our military heroes and their families,” says Jennifer Powell, Senior Brand Manager for Jack Daniel’s. “The outpouring of support for our nation’s military and their families that we’ve seen through the Toast campaign has been overwhelming, and it’s been a distinct honor to help recognize and thank those who have sacrificed so much for our freedom.”

“Our 20th Toast to the Troops event is a true testament of the dedication and appreciation the Jack Daniel’s family has for the USO and our nation’s military,” says Kelli Seely, USO Senior Vice President of Development and Chief Development Officer.  “We are so grateful for their continuing support to bring a touch of home to those brave men and women serving overseas.”

Due to heightened security, individuals can no longer send letters and packages addressed to “Any Service Member.”  The Operation USO Care Package program is the best way to send a message of encouragement directly to troops and provide a touch of home. The USO has distributed more than two million care packages since the program began in 2003.  More information on the Operation USO Care Package program and other USO programs supporting active duty military and their families can be found at

Share this Article: