Koa Organic Water, which sources its hydrating liquid completely from fruits and vegetables, has launched a Kickstarter campaign to expand its reach into new markets.
This fundraising initiative is designed to help produce Koa locally in towns all across America using seasonal and sustainable vegetation.
Koa Organic Water is a blend of nine fruit and vegetable juices that have been clarified to take out “the bad stuff.” The Organic Water that remains has zero calories & sugar, no color, taste, or odor, and is power packed with the nutrition from its various juice sources. Unlike many beverage companies, Koa does not add any water from the tap nor is it stream fed. Instead, Koa is loaded with nutrients and vitamins from juice, and does not contain any additives or preservatives, the company says.
Koa Organic Beverages has recently launched its website, www.koawater.com, which highlights the importance of local, authentic and sustainable beverage production.
This year, Koa participated in the “New Beverage Showdown 5” held in New York City on June 4 and 5 and finished as the first runner-u. This ‘new beverage competition’ is sponsored by Venturing & Emerging Brands, a dedicated operating unit of The Coca- Cola Company, and is a way to identify and support high potential growth brands within the North American beverage industry. Twenty-one brands were selected as semi-finalists among all entrants,
Koa Organic Beverages President and Chief Executive Organic-er, Adam Louras says, “People have told us that they have been searching for a healthy, natural and sugar-free juice. At Koa, we’re proud of the work we’ve done to create a unique alternative to both drinking water and juice products.” Louras further explains that the company is named for the impressive Acacia Koa trees found in Hawaii that can grow to more than 100 feet. The name Koa means bold, brave, fearless warrior. “Koa is the bold, brave, and fearless warrior helping to ensure that everyone has a healthy source of hydration and nutrition well into the future.”
Koa is freshly squeezed and bottled in California within 48 hours of harvest. Its headquarters in Dallas, Texas handles the marketing and strategy side of the business.
Koa is sold at luxury lifestyle locations such as boutique hotels, day spas and premium yoga studios. Koa retails for $4.99 a bottle and the company offers a limited edition 15-bottle case, available only online, for $59.99.
“We’ve supplied Koa to reputable, healthy lifestyle and specialty food retailers in the Dallas area, and the response has been overwhelmingly positive,” says Co-Founder Jonathan Rosenberg. Gathering additional funding to expand to other local communities is the next step in Koa’s evolution. “We’re confident we’ll get there, if the immediate reaction is any indicator.”