Historic Rotta Winery has been acquired by an investor group that will operate as Rotta Winery LLC, a partnership between Jason Shorrock, the founding Giubbini family and a private investor.
The transaction includes the 35-acre estate winery and vineyards, the tasting room and the 105-year-old business, based in Templeton, Calif. Henberger served as the exclusive advisor to the Giubbini family. Financial terms were not disclosed.
"Rotta's distinction as the oldest, continuously operating winery in the Paso Robles AVA, its prime west side location and its heritage attracted us to this opportunity," says Jason Shorrock, who will be the managing partner. "Rotta's reputation for premium quality wines coupled with a history rooted in family traditions offer the authenticity that wine consumers are increasingly looking for in a wine brand. Our focus will be to tell the many stories that have not been told yet, with the goal to make Rotta one of the true thoroughbreds of the AVA."
"I am excited about the opportunities this new partnership provides to Rotta," says Mike Giubbini, who will be working alongside Jason going forward. "The wine business today requires marketing and financial resources that, as a small winery, Rotta was no longer able to afford on its own. I believe that Jason Shorrock is the right person to take Rotta to the next level. After building his career at the LVMH Group (Moet Hennessy Louis Vuitton) and discovering the potential of Paso Robles during his stint as General Manager at JUSTIN Vineyards & Winery, Jason has the credentials to successfully lead Rotta into its next era. I am glad to assist him in realizing the vision that we share."