Bai Brands, makers of the line of all-natural, 5-calorie, antioxidant-infused beverages, today announced that Ken Kurtz, who joined the company’s executive team in 2011, has been promoted to the role of president, leading the company’s sales efforts globally. The appointment comes as founder and CEO Ben Weiss readies his management team for rapid expansion through the remainder of 2013, and Kurtz sits alongside chief operating officer Barak Bar-Cohen and chief financial officer Ari Soroken, who compose the Bai Brands’ executive leadership team.
Kurtz will lead sales companywide as Bai develops, deploys and enhances its national growth strategy. He has over 20 years of experience with leading brands such as Boston Beer Company, E&J Gallo and FIJI Water.
“Ken is simply the best in the business, and his sales and marketing strategies have given us unparalleled traction in an extraordinarily competitive industry,” notes Weiss. “Ken has unmatched organizational development experience and has led the company into this current period of hyper-growth. We are therefore excited to continue working with him in this new capacity to build on the incredible success Bai has enjoyed.”
Kurtz’s relationships with major distributors and industry stakeholders are expected to be a major asset as Bai expands operations across the U.S.
“My focus since joining the company has been entirely on helping people all over the country to experience the healthy alternative that is Bai,” says Kurtz. “This new role provides an opportunity to shift these efforts into a higher gear as we move toward national distribution, and I am both honored and excited about taking up the task and putting Bai into the hands of more people everywhere.”
Kurtz will begin the role immediately, based out of the company’s headquarters in Princeton, N.J. He will report directly to Weiss.