September 11-15, 2017

Vita Coco Launches Kids Line

During the summer months, when activities run as high as the heat—and their parents—are looking for thirst-quenching drinks that are as delicious as they are good for you. Enter Vita Coco Kids, the new line of coconut water beverages made especially for children ages 2 to 8.

Vita Coco Kids is available in three new flavors: Apple Island, Paradise Punch and Very Cherry Beach.

All three flavors contain natural, nutrient-dense and electrolyte-filled coconut water, filtered water, natural fruit flavors and vitamin C. With 35 calories and 8 grams of sugar per 6 fl. oz. unit, Vita Coco Kids has fewer calories and approximately half the sugar of many other children’s beverages, and no artificial sweeteners, the company says. Vita Coco Kids beverages also provide potassium, a nutrient that both children and adults don’t get enough of according to the US Dietary Guidelines.

Vita Coco’s co-founder, Michael Kirban, is father to a 2-year-old daughter and 8-month-old son. Says Kirban: “My children were the inspiration for the Kids line. After becoming a parent it was frustrating to see how many artificial, sugary drinks were being marketed to children their age. I knew Vita Coco could create a healthier drink for kids, and we did.”

Registered dietitian and mother Melissa Halas-Liang, MA, RD, CDE, says: “It’s exciting to see more manufacturers bringing lower calorie, lower sugar drinks to grocery store shelves. What I like best about coconut water is that it provides potassium and is a healthier option than so many of the drinks flooding our market today.”

Vita Coco Kids is packaged in Tetra Pak, specifically the easy-to-hold Tetra Wedge Aseptic shape featuring an attached straw and simple straw insertion children will enjoy. Vita Coco Kids will be available at major retailers nationwide starting July, including Target and online at Amazon, for a suggested retail price of $4.99. Each Vita Coco Kids pack includes six, 6 fl. oz. drinks.

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