Brown-Forman Announces Brokers of the Year

Brown-Forman has announced its Broker of the Year awards and Horizon Beverage Group captured top honors for both the large and mid-sized divisions, based on Horizon’s performance in the states of New Hampshire and Maine.

These Brown-Forman broker recognition awards are presented annually to the control states (large and mid-sized), based on business performance against Brown-Forman goals, encompassing volume goal attainment, distribution attainment, and other brand-building activities throughout Brown-Forman’s fiscal year, ending April 30, 2013. Horizon was awarded Broker of the Year honors in both the large (New Hampshire) and mid-sized (Maine) divisions, with an increase of +8 percent and +7 percnet in depletions for Brown-Forman brands, respectively.

“Brown-Forman is proud to have such great partnerships across the Control States, which represent one-fourth of our U.S. business.  A very special ‘tip of the hat’ to Horizon for taking both titles this year, which is no easy task!” said Marc Satterthwaite, Vice President, Director of Sales Operations, North America.

“Horizon Beverage and Brown-Forman earned these awards together as our two teams work as one, said Paul Power, Vice President, Horizon Beverage Company. “From the planning stages through implementation and execution within the accounts it is a group effort by all.”

Horizon Beverage Group executives Joe Larocca and Paul Power, representing New Hampshire and Maine, received commemorative plaques, championship belts, and a pledge from Brown-Forman to make $5,000 in donations in their honor to the local charities of their choice.  

 

 

Share this Article: