Blue Ice Vodka, an American potato vodka produced at Distilled Resources, Inc. in Rigby, Idaho, has announced that it has earned the "Gluten Free" designation, to be displayed on its package label. A Certificate of Label Approval (COLA) approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB) is required for all alcoholic beverage labels. With testing methods in place to verify all gluten free claims, Distilled Resources says Blue Ice Vodka is the first spirit brand to achieve a "Gluten Free" COLA approval by the TTB.
"Introduced in 2001, Blue Ice Vodka catapulted America's first and largest potato distillery, Distilled Resources, Inc. [formerly Silver Creek Distillers, Inc.] onto the map with a homegrown, premium vodka made from Idaho Russet Burbank Potatoes," said Gray Ottley, Director, Distilled Resources, Inc. "We are very proud of our vodka distilling heritage and pioneering efforts at Distilled Resources, Inc. and with Blue Ice, specifically. Three years in the making, federal approval to officially label Blue Ice Vodka as gluten free is another progressive step for the industry and for all of those who suffer from gluten intolerance."
Previous to this "Gluten Free" COLA approval, gluten free claims by spirit companies have been prohibited on package labeling. Blue Ice Vodka received official COLA approval in December 2012. The approved gluten free designation appears on the Blue Ice flagship potato vodka label in the form of a red badge labeled, "Gluten Free" in the upper right corner of the bottle. Blue Ice Vodka bottles featuring the new packaging are now in market nationwide.