Absolut Launches Cilantro Extension

Absolut Vodka has announced the debut of Absolut Cilantro, the newest innovation to join the Absolut flavor portfolio. Poised to capitalize on ever-expanding cocktail curiosity, Absolut Cilantro combines the distinctly aromatic essence of cilantro with the zesty notes of ripe, juicy lime.

“Savory ingredients and culinary cocktails are the top anticipated trends for 2013,” says Maxime Kouchnir, vice president – Vodkas, Pernod Ricard USA.  “Absolut is the pioneer of the flavored vodka market and is passionately committed to the creation of exceptional cocktails. Absolut Cilantro is the latest example of how Absolut pushes creative boundaries and delivers relevant, on-trend innovation that will lead cocktail culture in an exciting new direction.  The distinct taste and artistic design of Absolut Cilantro are sure to turn heads and inspire professional and at-home bartenders alike to craft a whole new level of inspired cocktails this summer.”

The bottle design for Absolut Cilantro incorporates vibrant splashes of color that bring to life the essence of fresh cilantro and zesty lime in an abstract way.  "Our goal with the design," offers Adam Gold, Brand Manager - Absolut, Pernod Ricard USA, "is to conjure the distinct flavors of Absolut Cilantro in a beautiful bottle that creates appetite appeal and stand-out on back bars, shelves, and home bars.”

Like all Absolut Vodka Flavors, Absolut Cilantro is made with all natural flavors and no sugar added.  Available in May 2013, Absolut Cilantro (40 percent ABV) will be offered in 50ml, 750ml and 1L sizes and will retail for a suggested price of $20.99/750ml.
 

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