Over the last three years Woodchuck Hard Cider has planted more than 34,000 trees in areas devastated by natural disaster across the country. Woodchuck will again plant one tree through the American Forests Global ReLeaf program for every new Facebook ‘Like’ or e-newsletter sign up received between April 17 and April 23, 2013.
In addition, Woodchuck will give one dollar per ‘Like’ and e-newsletter sign up to the Vermont Tree Fruit Growers Association. The association works to aid and assist Vermont’s apple growers. Current efforts are focused on helping growers diversify their crop to include more apples for cider production.
“Environmental stewardship and supporting the local agriculture economy are two missions we believe in,” says Woodchuck president and CEO Bret Williams. “Our Earth Week Campaign stands to advance both of those priorities. The fans of Woodchuck are passionate about our ciders. We hope passion will lead to action, as they spread word of the campaign across their own social networks.”