XYIENCE Xenergy, the official energy drink of the UFC, announces a new distribution partnership with Odessa, Texas-based Standard Sales Company, L.P., a leading distributor of Anheuser-Busch products and other non-alcoholic beverages. The relationship gives XYIENCE’s Xenergy energy drink brand access to more than 1,400 retail doors in Northwest and West Texas. Standard Sales Company is offering its retailers single-serve and four-packs of Xenergy in a variety of flavors. The fastest growing of the top ten brands in its category, Xenergy is currently being stocked on retail shelves in the areas that the distributor serves.
“The Texas market is an important part of XYIENCE’s growth plan,” explained Reuben Rios, XYIENCE’s vice president of U.S. sales. “Our relationship with Standard increases Xenergy’s existing retail presence and puts our product in new markets in Texas, which is very exciting. We appreciate Standard Sales’ support of the XYIENCE brand and look forward to great success.”
To support its existing and new retail markets, XYIENCE recently announced a national in-store sweepstakes Do You Have the Power to Win? The two-part contest launches May 1 and continues through September 1, 2013. The contest offers consumers hundreds of instant win opportunities when a keyword is sent by text to a number only available on XYIENCE Xenergy point of sale at participating retailers in the United States.
The second part is a Facebook page promotion that also drives sales. The consumer registers and tracks his or her Xenergy purchases by inputting can codes. Multiple purchases are rewarded with prizes, and those who enter both contests have a chance to win grand prizes like a VIP weekend for two to Las Vegas to meet UFC superstar and XYIENCE athlete Chuck Liddell, and more.