Pernod Ricard USA today announced plans to appoint Major Brands, Inc. as the exclusive distributor of its full line of spirits and wine brands in Missouri, effective May 1, 2013.
Bryan Fry, President and Chief Executive Officer, Pernod Ricard USA, said Major Brands was chosen based on its local market expertise, as well as its planning and execution skills. “We are very pleased to be able to achieve our goal to consolidate the distribution of our premium portfolio into one wholesaler in Missouri, as this move will further strengthen our powerful Route to Market in that state,” Fry said.
Martin Crane, Senior Vice President, Spirits Sales, Pernod Ricard USA, said the company “very much looks forward to this collaboration since we know that the Major Brands team – led by Barry O’Neil – will build upon their impressive track record of outstanding service and brand stewardship. We expect great things and are confident that, together, we can achieve strong growth for our leading brands.”
"Today's announcement reaffirms the strength of the longstanding partnership between Pernod and Major Brands," said Major Brands Chairman and CEO, Susan McCollum. "It reflects Pernod's continued confidence in our company's unique ability to deliver outstanding results in the Missouri marketplace."
Previously, Pernod Ricard USA’s brands were distributed in Missouri by Glazer’s and Major Brands. Glazer’s will continue to distribute Pernod Ricard’s products in Arkansas and Kansas.
Earlier this year, Pernod Ricard USA asked a Federal Court in Missouri to declare that its terminations of Major Brands and Glazer’s as distributors of portions of Pernod Ricard’s portfolio in Missouri did not violate state law. That litigation is still pending.