Nammarico Corp. the USA importers of Lavish ready-to-drink cocktails, named Southern Wine & Spirits as its distribution partner for Nevada. Southern Wine & Spirits of America, Inc. is the largest wine and spirits distributor in the U.S. operating in 35 states, representing 1,600+ wine, spirits, beer, and beverage suppliers worldwide.
To help launch the Lavish product line in the United States, Nammarico has also retained Estey-Hoover Advertising and Public Relations of Newport Beach. “This 38-year-old agency showed us the professionalism and beverage category experience that we were looking for in a marketing organization,” said Zed Nammari, President and CEO of Nammarico.
Estey-Hoover is a member of the American Association of Advertising Agencies, providing full creative campaigns, plus traditional and new media services for domestic and international companies in a wide variety of industries. According to Dan Hoover, President and CEO of Estey-Hoover, “We will be able to apply our decades of experience in the category to our new relationship with Lavish. The distinctive packaging, taste and positioning of the Lavish product is perfect for marketing.”
Lavish products, made in Austria, are currently available in Europe, Asia and the Middle East and have received approval for several African countries. “Lavish cocktails are unique”, says Nammari. “The mixes are flavorful and do not contain energy components, caffeine, taurine or vitamins. Our “Black Label” vodka cocktail is based on smooth, triple distilled and triple filtered vodka.”
The USA product line includes a vodka cocktail, whisky & cola cocktail, gin & tonic cocktail, “Extreme” 21% vodka cocktail and the “Lavish Bomb” herbal cocktail.