Instant Win Innovations of New Fairfield, Conn., the global source for in-pack instant win promotional devices like Talking Cans, Shivering Cans and Cash Cans announced that its Cash Caps prize caps for PET and crown closures received the InterBev Best Packaging Innovation of 2012.
“Our Cash Caps for PET bottles have been such a huge success globally that client demand resulted in the recent addition of Cash Caps for metal crown caps to our patented award winning product line-up”, says Geoff Geils, President of Instant Win Innovations.
Made of food-grade material, Cash Caps can carry currency, coupons, event tickets, game pieces, etc. under the caps of beverage bottles for instant gratification and incremental sales. “Think about it, what would motivate consumers more to open another beer or soft drink if they or their friends found money or a prize in the bottle they just opened?” Geils adds.
Better yet, the company contends, the ROI stays high since there are no additional redemption costs. Additionally, the company reports that Instant Win Cash Caps have helped increase unit sales into the triple digits and generate 400 percent more volume than other UTC promotions