September 11-15, 2017

Sprecher Makes Hard Root Beer

Craft brewer and gourmet soda maker Sprecher Brewing Company is marrying the two categories in its latest offering: Hard Root Beer. Unlike the non-alcoholic Root Beer Sprecher is known for, this is an old-fashioned fermented Root Beer with 5 percent alcohol by volume.

Sprecher’s new Hard Root Beer has all the flavors and characteristics of Sprecher Root Beer melded with bourbon and oak flavors. “We had a lot of customers asking for a Hard Root Beer. Since this is a variation of what we do best, two of our Wisconsin distributors—Beechwood Sales and Service and General Beverage—suggested a limited initial roll out to test markets. That will let us know if we need to change anything before we go into large scale production,” says Jeff Hamilton, president of Sprecher Brewing Company.

Sprecher’s Hard Root Beer is packaged in 12 ounce bottles with a suggested retail price of $5.00 per four pack. The initial release will be available at the Sprecher Gift Shop, 701 W. Glendale Ave, Glendale, WI, and at a small number of locations in Southeastern Wisconsin and Madison.


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