Cheerwine announced today that it will introduce a 4-pack of 12-ounce Sleek Cans launching in California for initial distribution on the West Coast. The effervescent soft drink from Salisbury, North Carolina has a unique blend of surprising flavors and enjoys a loyal following of southern fans, many of whom have relocated to other parts of the United States. West Coasters will be the first to try the new 4-pack, which contain Cheerwine's original real cane sugar formula packaged in contemporary 12-ounce aluminum slim line cans.
A real legend of the South, Cheerwine is a 95-year-old brand that has been owned and operated by the same family for four generations. The soft drink has been produced with its original recipe since 1917, making it a staple of soft drink lore for nearly a century. This extension to the West Coast is a step towards Cheerwines mission to be available in all 50 states by its 100th anniversary in 2017.
"We see many new trends in the beverage industry seeding in the west and moving quickly east. Our innovative packaging and vintage real cane sugar formula will resonate with consumers, many of whom will be introduced to the Cheerwine brand through this package, which is designed to break through the 'sameness' in soft drinks," said Tom Barbitta, Senior Vice President of Sales and Marketing for Cheerwine. "This regionally limited launch will be a testing ground for Cheerwine as we continue to grow nationally, which is something we know our dedicated fans are excited to see happen."
Produced in Modesto, CA by Seven-Up Bottling Company, the sleek cans will be available at traditional food and specialty retail. The Cheerwine 4-pack has a suggested retail price ranging between $3.99 and $4.99.