September 11-15, 2017
Category: Packaging

New Bottled Water Package Goes Pop!

The manager behind singing sensation Lady Gaga is reportedly planning an early 2013 debut of his new bottled water simply named Pop Water. But the package is anything but simple, with an eye-catching design that will likely turn some heads in the store aisles.

The bottle features a Billboard logo motif for the name of the brand, along with crisply designed splashes of fruit for each different flavor: orange, apple, grape and pineapple.

The naturally flavored beverages are being launched by Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson. 

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