September 11-15, 2017

Coke Debuts Dasani Drops Flavor Enhancers

Starting this fall, Dasani will give people across the country the power to create their own personalized taste experience by putting flavor at their fingertips with Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water.

Hydration is an important component of an active, healthy lifestyle, and Dasani Drops offers a new twist on the water-drinking routine. They come in four flavors including Strawberry Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry.
By simply flipping the cap and squeezing the bottle, water drinkers can mix in a little flavor or a lot of flavor. "Dasani Drops is the perfect solution for those who want to mix things up with a refreshing splash of flavor in their day," said John Roddey, Vice President, Water, Tea and Coffee for Coca-Cola North America. "Dasani Drops gives people a new way to enjoy drinking water by pumping up the taste of Dasani with a simple squeeze of the easy-to-carry bottle."
A flavorful, fashionable accessory for busy moms and health-conscious people alike, Dasani Drops will be packaged in a squeezable 1.9 fluid ounce bottle with a flip-top cap – convenient for those on the go. Each bottle provides value by offering 32 servings per container, more servings than other flavor enhancer options. Beginning in October, the four flavors will be available in a wide variety of retail locations across the country where Dasani is sold.
The debut of Dasani Drops will be supported by an integrated marketing campaign, including digital, print and out-of-home advertising and in-store bundle offers. At local stores, on college campuses and at concerts across the country, sampling teams will be deployed for trials.
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