September 11-15, 2017
Category: Ingredients

WILD Releases New Premium Beverage Concepts


Soft drinks, which feature fruits of a particular variety, are becoming increasingly popular among consumers, according to WILD. The company identified this trend and is working with ideas for single-variety products to bring dynamic new accents to the market, it says. Golden Delicious apples and Valencia oranges are the cornerstone of custom-tailored premium concepts where soft drinks with apple or orange flavor are true consumer favorites, the company believes. WILD's new concepts with juice from a single fruit enables manufacturers to create products that can distinguish themselves from the rest of the market, the company says.

Golden Delicious
WILD's new concept features 15 percent apple juice from Golden Delicious concentrate. The mild and fruity flavor of this varietal of apples is good for drinks that contain a single kind of fruit, creating an USP in comparison with standard sorts of apple juice, the company says. Its premium placement can also be reinforced by indicating the kind of apple on the label while WILD also offers options with a lower fruit-juice content.

Valencia Orange
In the soft-drink sector, orange is among the most popular flavors around the globe, WILD says. With the company’s Valencia Orange product ideas, it is now offering a way to make drinks distinctive, it says, available in 3 percent and 12 percent juice content.

Valencia oranges can also be a good fit for promotional or seasonal products, the company says. This orange takes its name from its resemblance to the varietals grown in the Spanish region of Valencia. Nowadays it is primarily cultivated in the U.S., South Africa and the Mediterranean, the company says.


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