As energy and water conservation play an increasingly prominent role in the beverage world, they’ve become a central theme at Nuremberg, Germany’s Brau Beviale. This year’s edition, scheduled for Tuesday, Nov. 13 through Thursday, Nov. 15, 2012, marks the fourth time the trade fair has hosted the Energy and Water pavilion, which shines the spotlight on such conservation issues through exhibits and interactive presentations.
The team at Exhibition Centre Nuremberg (NürnbergMesse), organizer and host site of Brau Beviale, has booked 20 exhibitors to participate in the pavilion, which will cover about 600 square meters (roughly 6,500 square feet) of the show floor.
Areas of focus will include harnessing renewable energy resources like biomass, wastewater and geothermal energy, as well as hydroelectric, solar and wind power. Additional topics include deriving and purifying water from various sources and procuring electric power and fuels. The pavilion’s exhibitors include companies that provide strategic consulting for the beverage market on all of those processes, engineering offices with specialized skills in planning and project management for the beverage market and specialists in energy management and contracting. There will of course be plenty of equipment suppliers, offering technology for saving energy and water, as well as bottling hygiene and wastewater treatment.
“Energy and water are the most important raw materials that the beverage industry uses—and the potential for optimization is as immense as ever,” says Rolf Keller, member of NürnbergMesse’s management board. “Many beverage bottlers recognized that long ago. Large brewery corporations are trying to cut their water consumption to less than 4 hectoliters of beer—Anheuser-Busch InBev is aiming for as low as 3.5 hectoliters by [the end of 2012] and SABMiller is aiming for the same target by 2015.”
Keller adds that the search for a sustainable energy supply is particularly pertinent: By mid-century, Germany alone is expected to be getting most of its energy from renewable sources. “That will require a total change of approach from beverage companies,” Keller says.
The education component of the pavilion will include a series of presentations, in easy-to-digest 20-minute blocks, throughout all three days of the trade show. Among the topics are breweries’ water footprint, the results from research and practice on filtration materials, potential for saving energy in pumps, heating and steam boilers; innovative wastewater recycling processes for the beverage business and procuring electric power and gas by way of online portals.
Overall, more than 1,350 exhibitors are expected to display their solutions for the beverage market—including raw materials and ingredients, production and packing technologies, efficient logistics products and services and marketing innovations—at Brau Beviale this year. Nearly half of the exhibitors are from outside Germany, including many from the United States. At last year’s event, about 31,700 visitors attended—about 36 percent of those from outside Germany, including 11 percent from the United States—and the trade fair expects to exceed that number this year. For more information, go to brau-beviale.de.