Skinny Expands in mid-Atlantic Retail

Skinny Water is now available in 275 store locations throughout the mid-Atlantic under the A&P retail banner of stores. Retail store locations under the A&P banner that will carry Skinny Water include Pathmark, Superfresh, Waldbaum's and A&P.

With corporate headquarters in Montvale, N.J., A&P operates over 300 stores in the United States under seven retail banners which include conventional supermarkets, food and pharmacy combination stores, and discount food stores. A&P employs 34,000 associates, with concentrated scope of operations in Connecticut, New York, New Jersey, Pennsylvania, Delaware, and Maryland.

Joseph Gisondi, VP of national retail sales, stated, "Skinny Nutritional Corp. and A&P look forward to building and cultivating the Skinny Water brand through various advertising mediums which will include circular/ad sales, displays, sampling events and joint promotions." Skinny Water is available in over 14,275 retail stores nationwide.

The Skinny Water lineup features six flavors: Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up), Pink Citrus Berry (Power), and Goji Black Cherry (Shape). Every bottle of Skinny Water has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

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