September 11-15, 2017
Category: Ingredients

Döhler’s RTD Teas Aims to Tap into Market Potential


By offering high quality RTD tea concepts based on authentic tea taste, Döhler strives to enable beverage manufacturers to tap into market potential in the RTD tea segment where most tea consumers are consuming freshly brewed tea, according to the company. On average, each person drinks 56 liters of tea per year. In contrast, only 6 liters of this amount can be attributed to RTD iced tea, Döhler relays.

As one of the world's leading producers, marketers and suppliers of technology-based natural ingredients, ingredient systems and integrated solutions, Döhler has developed innovative tea beverages in cooperation with its partner Plantextrakt. These drinks range from “Brewed Iced Teas” to “Premium Brewed Iced Teas” and “True Teas.” In line with these concepts, Döhler also offers strong freshly brewed and non-concentrated Strong Tea Infusions.

Strong Tea Infusions
By forgoing technical concentration and additives, “Strong Tea Infusions” taste like freshly brewed tea, says the company. Apart from different tea infusions such as black tea, green tea, white tea, rooibos and mate, the portfolio also features strong infusions made of herbs, spices and fruits. Döhler says that due to the intense, authentic taste, no additional flavors or extracts are required. The tea infusions allow for advertisements claiming, "made with directly brewed tea." Along with cost-efficient tea infusions for the enhancement of iced teas, Döhler also offers premium tea infusions where the variety and country of origin of the tealeaves can be claimed on the label.

Brewed Iced Tea
Döhler has developed the Brewed Iced Tea concept, in which tea extracts are replaced by Strong Tea Infusions, allowing for advertisements claiming "made with directly brewed tea," the company says.

Premium Brewed Iced Teas
Premium Brewed Iced Teas use tea infusions made from premium tea leaves of different tea varieties (e.g. Ceylon, Darjeeling, etc.). The combination of natural fruit juices and reduced sugar characterize Premium Brewed Iced Teas with a particularly natural and refreshing taste profile blended with a typical tea note, the company says.

True Tea*
Döhler's True Tea concept is for consumers to enjoy tea in its purest for, it says. Due to its special brewing process, the tea is able to develop its full flavor. The use of selected teas means that the variety and country of origin can be claimed on the label of the final product. True Tea is formulated to not only appeals to classic iced tea drinkers, but also tea connoisseurs, the company says.

* True tea is not a registered trademark (of Döhler or Plantextrakt) and is only used as a name for the concept for better description to the companies' own customers.

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