Category: Ingredients

POM Wonderful to Sell Concentrate as Ingredient

 

POM Wonderful is now offering its 100 percent Pomegranate Juice Concentrate for use as an ingredient in industries ranging from food to cosmetics.

POM Wonderful’s 100 percent Pomegranate Concentrate is available in both powder and liquid forms, and has a range of applications including, food products and beverages, powdered beverages and supplements and cosmetics. Unlike other pomegranate products, POM Wonderful 100 percent Pomegranate Concentrate is made without any added fillers or ingredients, and can be adjusted to suit the needs and preferences of a range of manufacturers, the company says.

The concentrate is an all-natural concentration of POM Wonderful 100 percent Pomegranate Juice juiced from California-grown POM Wonderful pomegranates. Through its proprietary technology, POM Wonderful is able to extract more of the polyphenol-rich juice from its pomegranates, and those beneficial polyphenols and other nutritious attributes are retained in the POM Concentrate, the company says.

“As the world’s leading pomegranate company, we are proud of our expertise and our brand equity,” says Brad Paris, VP and general manager of Global Produce. “We see need in the market for quality pomegranate ingredients and are looking forward to making our concentrate available to manufacturers globally.”

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