Specialty chemicals company LANXESS has joined the Indian Beverage Association (IBA), the trade association for non-alcoholic beverage industry, following the launch of its premium product Velcorin in India. Velcorin is a microbial control agent that stabilizes the beverage during the production process.
Advantages it offers over existing technologies, according to the company, include, preventing the growth of microbes such as yeasts, molds and bacteria in the beverage from the moment they are produced to their consumption, while retaining its freshness, color and taste. After addition to the beverage, it quickly breaks down into natural components and is not present in the beverage when the drink is consumed by the customer, the company adds.
“Our premium product Velcorin is one of the top technologies for beverage stabilization and we would like to get involved with IBA to explore further possibilities with Indian beverage manufacturers. We see this association as an important interface between the government, customers, partners and the public,” says Vinod Agnihotri, head of the business unit, Material Protection Products, LANXESS India.
IBA is an active congregation of leading companies with direct and allied interests in the non-alcoholic beverage industry. It provides a common platform to all stakeholders and thus acts as a common voice in promoting the growth of this industry.
With Velcorin, beverage producers can fill their beverage using the ‘cold fill’ process, which can offer energy savings as the hot fill process requires the beverage to be kept at a high temperature for a long time in order to completely eliminate microbes. In addition, manufacturers can use different shapes for the PET bottles, can reduce the weight of the bottles or minimize cost by using other packaging options. Another key benefit of using Velcorin as a stabilizer is the fact that it is not contained in the end product. It disintegrates into negligible amounts of naturally occurring compounds present in many beverages such as fruit and vegetable juices, the company says.
“On one hand, manufacturers are challenged to create new variations of drinks, with improved taste and nutritional value and on the other, high standards in production need to be maintained to ensure optimum quality of the drinks. With Velcorin, we not only offer an effective cold sterilization solution, but suitable metering equipment Velcorin DT coupled with our technical expertise make a complete solution for our customers,” says Ingo Broda, technical sales manager for Velcorin from the business unit Material Protection Products, LANXESS AG.
The MPP business unit belongs to LANXESS’ Performance Chemicals segment, which achieved total sales of EUR 1.98 billion in fiscal 2010.